The first impression your business makes matters. The exterior of the company, including the sign, is the first thing a customer sees when they come to your place of business. Your brand is not just a logo on a sign but an experience that a customer will remember. Make it a positive and memorable one!
When you are designing your company’s landscape there are a few things that you should keep in mind.
The first is to be selective with what you want to remove and what you want to replace. You may not want the front of the building to be wide open. You can create a more inviting front walkway that is lined with plants and flowers.
Second, you’ll want to be aware of visibility issues. Your business should be easy for potential and current customers to identify from the road. Businesses have reported that a more noticeable sign positively affected their sales and transactions.
Third, an overall transformed curb appeal can change the appearance and demeanor of the business. A business that has a well-manicured landscape and a strong sign give the impression of a successful and trustworthy business.
When you update the landscaping around your company, it appears as if the company has jumped to the next level in their field of expertise. Don’t let a poor landscape and hidden lawn sign deter customers away. Call us at (585) 582-1212 and a professional landscape designer will come out and help you get the ball rolling on an improved first impression.